windup films

We are a premium documentary production company telling ambitious, character-driven stories from the worlds of culture, sport, music, and society, with a focus on the places where they collide.

 

Founded in 2026 by producer/directors Martin Pupp and Ben Addelman, between us we’ve made series and specials for just about every major streamer and broadcaster, from AppleTV to Vice, won multiple awards, had films screened at Sundance, SXSW and festivals worldwide, and made shorts for the likes of Rolex, Toyota and Asics.

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Our first project, Cosmos Fever: Pelé in America, tells the incredible story of Pelé at the New York Cosmos.  Sport, music and celebrity collide, 80,000 people fill soccer stadiums in a city on the verge of bankruptcy, and the seeds of a sporting revolution are planted.    

Cosmos Fever is being produced in partnership with Pelé Brand. 

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We are currently developing a slate of other original projects .